Dubai hopes to exceed its goal of attracting 20 million visitors ahead of its 2020 target. Instrumental to that is the work of its convention bureau, which is targeting events that align with the emirate’s key innovation sectors, including healthcare, technology, sustainable energy and transport.

Steen Jakobsen, Director for Dubai Business Events, said: “We ensure there is a very tight alignment between the focus we have and the overall strategic economic plan for Dubai.

“In our conversation with North American-based associations they are very interested in Dubai and the Middle East because they see huge growth potential for their organisations there.”

Click on the video below to see Jakobsen speaking at PCMA’s Convening Leaders event in Vancouver.  

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