Abu Dhabi has set its sights on becoming a thriving international medical meetings hub with the signing of a joint Memorandum of Understanding (MoU) between its medical association, congress centre and convention bureau.
Mouza Al Sharhan, president of the Emirates Medical Association, said: “This MoU is a winning proposition for the three parties and will also have a positive impact on UAE’s economy. We are delighted to have forged partnership with ADNEC and Abu Dhabi Convention Bureau, and together we will play a part in growing the UAE’s role as a knowledge hub, developing Abu Dhabi as a destination in the world by attracting international, regional and local medical conferences. The UAE is already a top destination in the Middle East for quality healthcare services. When high-profile international health-related congresses are hosted here local practitioners get unprecedented access to the top professionals and latest developments in their field.”
The health industry is one of 12 sectors aligned with Abu Dhabi’s 2030 economic diversification plan targeted by the Abu Dhabi Convention Bureau. The MoU aims to increase the number of international medical conferences hosted in Abu Dhabi, and foster a collaborative environment of lucrative and productive educational opportunities for medical practitioners throughout the region.
HE Saif Saeed Ghobash, Abu Dhabi’s Tourism and Culture Authority Director General, said: “The partnership will allow us to continue to advance our strategic objective in promoting Abu Dhabi as a leading destination for high quality healthcare services, knowledge and events alongside our valued colleagues, enhancing our established reputation as a global knowledge hub.”
The agreement will herald a new wave of opportunities for international events hosted within the emirate.
“In partnering with Abu Dhabi Convention Bureau and the Emirates Medical Association, ADNEC seeks to increase the number of scientific and medical conferences to grow the direct and indirect impact from business tourism on the economy of Abu Dhabi,” added Humaid Matar Al Dhaheri, Acting Group CEO, ADNEC. “The benefits to Abu Dhabi extend beyond economic impact however, as there will be an increased exposure to global thought leaders thereby helping the emirate emerge as a knowledge hub in the healthcare sector. In addition this initiative will enhance the opportunity to showcase the investment and advances in healthcare in Abu Dhabi.
“We also aim to leverage our state-of-the-art infrastructure and expansive facilities to bring knowledge and technology to Abu Dhabi and in doing so, we will continue to contribute to the long-term revenue growth of the Abu Dhabi Government through facilitating further expansion in the specialised conferences and congress sector.”
Recently, Abu Dhabi won its largest-ever conference, the 15,000-delegates International Diabetes Federation (IDF) Congress in 2017. It will provide a forum for sharing best practices and the latest achievements in diabetes research, treatment, and education, as well as delivering an expected economic impact to the emirate of AED150 million (US$40.8 million). The win follows the emirate’s successful staging of other large medical meetings, including the World Ophthalmology Congress in 2012 and World Conference on Tobacco or Health in 2015.
Featured image: ADNEC