The Hague is the latest city to bring together its convention bureau, investment agency and marketing bureau in a bid to promote the city’s intellectual capital and boost its economy.
Under the banner of The Hague & Partners, Den Haag Marketing, The Hague Convention Bureau and WestHolland Foreign Investment Agency will work together to attract and retain more national and international visitors, conferences and companies/organisations for The Hague. The Hague ‘brand’ recognises the mutual benefits of hosting conferences in introducing more visitors and business opportunities to the city.
Deputy Mayor Karsten Klein said: “The time was ripe for a single economic home for marketing and acquisition in the form of a public-private executive agency outside of the city hall. The activities of The Hague & Partners cover all the top priorities that we as a city council have listed in our economic vision: better branding and more visitors, conferences and new businesses. The partnership will thus contribute to protecting and creating jobs for the present generation and for those to come.”
The city will now enact a multi-pronged approach to winning conferences in the areas it offers world-class expertise, including peace and justice, IT and telecommunications, energy and renewables, legal and finance, as well as oil and gas.
The Hague has long been at the forefront in peace and justice. It is host to international institutions including Europol, the International Criminal Court and Tribunal, and the Organisation for the Prohibition of Chemical Weapons, while The Hague Humanity Hub aims to be the world’s leading innovation space for peace and justice. Its international law expertise ranges from The Hague Institute for Global Justice, to The Hague Hearing Centre, a leader in commercial dispute resolution. The Hague is also home to the largest security cluster in Europe: The Hague Security Delta. Some 400 security-related organisations drive business into the region in the fields of cyber security, forensics, national security and critical infrastructure.
The Netherlands is one of the most wired countries in the world and the Hague acts as a gateway for innovation in the field of IT & Telecommunications. Notable multinational presence includes AT&T, Huawei, Nokia and Siemens, while Delft University of Technology and the Haagse Hogeschool are recognised for knowledge ranging from electrical engineering, mathematics and computing science to international communication management.
Within the oil and gas sector, The Hague is home to operators in the North Sea, like Dana petroleum, Petrogas, Engie and several large engineering companies as CB&I, Jacobs, Tebodin and Technip. Royal Dutch Shell also has its headquarters in the city. The Hague has recently set the ambitious goal of becoming a CO² neutral city by the year 2040, with next-generation energy sources such as wind and solar power being developed and tested at the tech incubator Yes!Delft.
The Hague is also a key player within the legal and finance sector. Industries such as insurance, asset management and pension expertise employ around 13,000 people. Along with the experience from companies like Aegon International BV and Zurich Insurance Group, ING and Deutsche Bank, educational facilities of international renown, such as the Rotterdam School of Management at Erasmus University, supply a self-replenishing pool of specialised talent.
The three parties that together form The Hague & Partners will continue to operate as The Hague Marketing Bureau, The Hague Convention Bureau and The Hague Business Agency.
During the launch of the new umbrella organisation, three awards were presented to special projects which had placed the city on the international stage. The Conference Award went to World Forum The Hague for the Future Force Conference 2017; The Leisure Award to Gemeentemuseum Den Haag for its Mondriaan Year, and The Business Award to engineering consultancy Jacobs.
(via Business Insider, TheBusiness.TheHague, TheConference.TheHague)