Apple CEO Tim Cook’s recent visit to Hyderabad has reinforced the Indian city’s image as a major information technology destination.

Cook was in town to open a new office that will focus on development of Apple’s Maps product, creating up to 4,000 jobs, according to the company.

In a press statement, Cook said: “The talent here in the local area is incredible and we are looking forward to expanding our relationships and introducing more universities and partners to our platforms as we scale our operations.”

The new facility is located on the Waverock campus, a new commercial development being developed as a world-class IT/ITES Special Economic Zone campus that will serve more than 20,000 professionals. Located in a Special Economic Zone being promoted by the APIIC (Andhra Pradesh Industrial Infrastructure Corporation) the site is already home to Microsoft, Franklin Templeton, UBS, CA, Infosys, Wipro and the ISB.

Telangana Chief Minister Kalvakuntla Chandrashekar Rao said: “We are honoured Apple chose Hyderabad as a home for its Maps development office. This will create thousands of jobs here and is a testament to our proactive approach, quality infrastructure and the excellent talent base we have in the region.”

Apple’s presence in Hyderabad is expected to boost not only employment and the city’s IT reputation internationally, but also raise interest in holding technology-related conferences and meetings in the city.

Hyderabad Convention Visitors Bureau (HCVB) is working closely with the Global Science Convention Alliance to attract tech-oriented meetings and events to the city. It focuses on the destination’s leading strengths in scientific innovation and research to attract conventions that can benefit and share in these attributes. STEM-related industries (Science, Technology, Engineering and Mathematics) are touted as a major pillar in India’s plans to become a leading knowledge economy.

Gary Khan, CEO of the HCVB, said: “When a conference is brought to the city, we indeed take pride in the impact it renders, not only economic but from knowledge sharing and subject enhancement. The ‘economic impact’, a by-product of the multiplier effect, trickles into each facet of the economy lasting long after the events conclude. This is the true value that we offer Hyderabad as a meetings destination.”

The drive is already reaping rewards: In September this year, India hosted ‘Campus Party’ for the first time, the world’s greatest technological event on innovation, creativity, science, digital entertainment and entrepreneurship. The week-long event took place in Hyderabad, shining a spotlight on the growing tech hub in the state of Telangana.

Featured image: Apple CEO Tim Cook at the Mac Lab at GNIT College in Hyderabad (Credit Indian Express)

(via M&IT India, Indian Express)