Canada is hoping to attract business events in Information and Communications Technology by inviting international ICT executives to a sector-specific event highlighting its strengths.

Business Events Canada (BEC) will host the inaugural Innovate Canada event from 22 to 25 May in Montréal. Attendees will experience first-hand Canada’s tech sector and its innovations through the C2 conference, site visits and B2B meetings.

Chantal Sturk-Nadeau, Executive Director of Business Events Canada, said: “As a division of Destination Canada with the mission to attract business events to the country, Innovate Canada lets us leverage Canada’s key priority sectors including ICT, Life Sciences and Agribusiness to attract more international conferences here. We see a strong alignment between our economic sector strategy and the C2 Conference and we are delighted to host international guests at Innovate Canada and for them to have valuable B2B exchanges with destination and industry experts at the vanguard of Canada’s leading-edge ICT sector.”

ICT is a priority sector for Canada, with strengths including wireless and telecom, game development, and data management and analysis. As such, Innovate Canada is a strategic move, recognising the important role meetings play in supporting Canada’s business and investment priorities by introducing its major players to key influencers, business stakeholders, entrepreneurs and investors from around the world.

Sturk-Nadeau noted: “The beyond tourism benefits of business events are numerous and include trade and investment opportunities along with the attraction of talent, research partnerships, and overall economic growth of Canada.”

BEC is targeting international C-suite executives of ICT companies with the potential to hold their events in Canada. The first day, attendees will experience the C2 Conference. Now in its 7th year, the conference brings together more than 6,000 innovators, executives, creatives, entrepreneurs and social game changers from more than 50 countries. This year’s theme is “Transformative Collisions’ with content including an AI (Artificial Intelligence) Forum, the Montréal Summit of Innovation, and an Emerging Entrepreneurs Contest.

This will be followed by a full day of behind-the-scenes tours of Montréal’s living labs and companies in Canada’s technology ecosystem, from startups to Fortune 500 companies. The third and final day will incorporate one-on-one meetings with representatives of destinations in Canada that have ICT as a priority sector, to hear more on the extent of the sector strength across the country. The VIP experience includes airfare, accommodation and Canadian cultural and culinary experiences.

The site visits will be focused on four key strengths for Canada: Artificial Intelligence and Deep Learning, VFX and Gaming, Life Sciences and Health Tech and Data Center and Cybersecurity. There will also be high level networking opportunities and activities during the three days to make real-time connections with the world’s leading companies and experts in AI, Big Data, Robotics and more.


Featured image: The C2 conference, image by Sebastien Roy