The power of Intellectual Capitals as a spur for business events is driven home in a new promotional video featuring powerful testimony from leading politicians and meetings industry figures.
The 12-minute film shows how destinations are harnessing their specific areas of expertise –knowledge hubs – to drive inward investment, and how meetings help them reach their goals.
Lionel Yeo, CEO, Singapore Tourism Board, which comes under the Ministry of Trade and Industry, said the city was specifically ‘going after vertical sectors’ related to key growth industries.
Intellectual Capitals film:
He said: “To support that we have a conference ambassador programme that allows us to work with people in their respective profession or field, specialist doctors or educators, because they are our lead into those associations. We work closely with them to help them be active in their association, but at the same time to be able to present Singapore as a viable option for meetings.”
Steen Jakobsen, director, Dubai Business Events, said business events had been installed as a central plank in the emirate’s strategy to create a sustainable, knowledge-based economy.
He said: “One of the key objectives for Dubai and the UAE is to transition into a knowledge economy and the government has seen the potential and the effect that business events can have on driving that forward. Diversifying the economy has already been very successful. Today oil only accounts for less than five per cent of our GDP and what the government has done is issue and innovation policy that sets out the parameters for the transition to this knowledge economy, by identifying seven key sectors, and we are bringing in business events which align with those key sectors.”
Meanwhile Professor Jose Villadangos, department of microbiology and immunology, University of Melbourne, said Australia’s status as one of the most developed nations in the world depended on its shift towards a more knowledge-based economy and politicians in the country understood this.
Jose Villadangos was instrumental in bidding for the International Congress of Immunology 2016, which took place at the Melbourne Convention and Exhibition Centre, in August last year.
“The congress received over 3,000 abstracts,” he enthused. “This is a very substantial number. We have to take into account the population of Australia and New Zealand combined is 25 million. We received 800 abstracts from these two countries, which means over 2,000 came from overseas.”