Economic development agencies and convention bureaux in successful cities are integrating their marketing efforts in order to boost their reputation as places to invest, work and meet.
At PCMA’s flagship event, Convening Leaders, Barbara Palmer, senior editor of PCMA’s Convene Magazine, Michelle Russell (editor-in-chief) and Chris Durso (executive editor) discussed the need for all destination marketing organisations (DMOs) to collaborate on activities in order to deliver on the growth of a knowledge economy. They note examples of where it has been done well, from London, to Glasgow, Panama and Amsterdam.
Palmer notes: “Very many destinations now have begun to partner with economic development organisations in their cities and countries, and are putting together databases and marketing materials that help people really understand the concept of matching those things together: the meetings and the economic clusters.”
(video credit: www.frederation.com, via PCMA)