In the final response to an exclusive interview by Intellectual Capitals, Professor Greg Clark CBE of The Business of Cities discusses lessons to take from AIPC (the International Association of Convention Centres), including the best way to make cities realise their convention centres are untapped assets.

 

 

Clark was speaking at the recent AIPC Conference in Boston, Massachusetts.

 

Click here to see Intellectual Capitals’ previous interviews with Professor Greg Clark:
Episode One: The new mobility and its importance for convention centres
Episode Two: Hyper-mobility and the importance of education
Episode Three: Convention centres working with governments
Episode Four: Postcard to business card – a destination’s branding strategy
Episode Five: Accessing available capital
Episode Six: Opportunities for cities or regions to cluster

 

See Clark’s full keynote presentation at the AIPC Conference: