Monaco is targeting medical conferences as the principality proves it has the talent and transparency to provide a clean bill of health for industry regulators.
Monaco Convention Bureau enjoyed its second best ever year in 2017, with its total share of visitors climbing to 26 per cent, says director Sandrine Camia. Health care was the second largest sector of meetings activity at 18 per cent, behind IT (25 per cent) and ahead of finance and consulting (13 per cent). The bureau’s latest marketing campaign now focuses on medical meetings compliance, positioning itself as a supportive partner in helping its clients follow the medical compliance process.
Camia told a press conference at meetings trade show Imex: “With 530 healthcare professionals, Monaco has always aimed to achieve a high level of medical excellence and is renowned for the quality of its facilities in several fields, ranging from cardiology and gynaecology to emergency medicine and medical biology.”
Other medical specialities include gastroenterology, medical imaging, and gerontology. World-class centres of excellence include Princess Grace Hospital, the Medical and Surgical Orthopaedic Institute of Monaco, Monaco Cardiothoracic Centre, Monaco Scientific Centre, Monaco Haemodialysis Centre and Rainier III Gerontology Centre.
A number of medical conferences have become repeat visitors to the Principality, including: the Aesthetic & Anti-Aging World Congress (8,000 participants every year in April since 2005); the International Osteology Symposium (2,500 participants, April 2007, 2013, 2016); the IOC World Conference on the Prevention of Injury & Illness in Sport (1,500 participants every three years since 2011); Monaco Biennal of Cancerology (1,400 participants in January every two years since 1994); Heart Valve Society Annual Meeting (600 participants, 2015 & 2017); Gyn Monaco (400 participants every year since 2009), and the International Odontostomatology Congress (115 participants in November every year since 1989).
Camia added: “Recent years have seen increased regulation from government bodies within Europe and from the industry regulators implementing more stringent codes and guidelines for pharmaceutical and medical-device industries and healthcare professionals. These factors have had a direct impact on medical associations and their meetings activities requiring high values of transparency in this sector.
“Monaco can help you ensure that the overall medical ethics are always respected and that regulations are duly followed. Compliance will be the keyword to be applied to every aspect of your event, especially according to the guidelines of MedTech Europe, which is committed to a high level of ethical business practices and which advises on how to collaborate ethically.”
This included providing advice to associations and organisers of medical conferences regarding appropriate timeframes for the destination, with black-out dates over the summer period, as well as hotels guaranteeing not to give healthcare professionals attending an event access to their leisure and sporting facilities. The bureau would also make the introductions to establish a connection between the theme of the congress and local specialist fields, ensuring the delivery of a highly scientific programme.
(via AMI, Monaco Convention Bureau)