In the fourth of seven responses to an exclusive interview by Intellectual Capitals, Professor Greg Clark CBE of The Business of Cities questions whether cities should choose business card over postcard for their branding – or are both possible?
Clark was speaking at the recent AIPC Conference in Boston, Massachusetts.
Next week, Clark discusses the amount of capital available for investment in cities, and how second, third and even fourth and fifth tier cities can attract their share.
Click here to see Intellectual Capitals’ previous interviews with Professor Greg Clark:
Episode One: The new mobility and its importance for convention centres
Episode Two: Hyper-mobility and the importance of education
Episode Three: Convention centres working with governments
See Clark’s full keynote presentation at the AIPC Conference: