Scotland is drawing on its legendary innovation – from Dolly the Sheep, to Valkyrie the humanoid robot – to showcase its intellectual credentials and attract more international meetings.
VisitScotland Business Events is launching the two-year project ‘Scotland. Where ideas become legend’ in November. Convention bureaux across the country are joining together for the first time to promote Scotland as a world-leading conferencing destination, showcasing its ‘academic credentials, pioneering spirit and history of innovation’.
The campaign also aims to underline the power of conferences and meetings in bringing together like-minded people to build networks, grow knowledge and encourage collaboration.
The online campaign will highlight Scotland’s areas of innovation – including life sciences, medicine, engineering, robotics, marine science, space, energy, education, computer gaming and the creative industries – with each bureau pushing their expertise using hashtag #ideasbecomelegend.
Rory Archibald, business development manager for VisitScotland Business Events, said: “Pioneering innovation is in Scotland’s soul. We have a legacy of invention, research and knowledge that continues to this day and is being secured for the future. There are growing trends in the industry for destinations to talk about the innovations and knowledge assets that they have as a way to attract events. You need to show your credentials, that you are one of the world leaders in R&D and innovation.
“From the unique study of dark skies in Dumfries & Galloway to world-renowned oceanic research in the Highlands & Islands, Scotland is home to leading pioneers from industries as diverse as engineering and robotics to computer gaming and medicine which are the exact stories the campaign will highlight to the world. Quite simply, Scotland is a place where ideas come to life. Ideas enable change, events create ideas and Scotland is a place where ideas become legend.”
The digital campaign will star Scottish innovation and innovators from Dolly the Sheep, the world’s first cloned mammal to Valkyrie, the humanoid robot; from the Forth Bridge, to TV and phone pioneers John Logie Baird and Alexander Graham Bell. The success of gaming sensations such as Grand Theft Auto and Minecraft, fantasy sports site FanDuel and travel search website Skyscanner will also be showcased. The campaign is expected to be backed by industry leaders, software developers, musicians, filmmakers, architects, fashion designers and gaming developers.
Dr Alastair McInroy, senior programme manager for industry umbrella body Technology Scotland, added: “Business Events are instrumental to the development of new ideas – they provide opportunity for collaboration and discussion, which in turn lead to new ideas and ways of working. They are crucial in Scotland remaining at the forefront of innovation and a leader in its field for sectors such as technology.”
(via The Scotsman, AMI)
Featured image: Glasgow, a popular Scottish convention destination