Scotland is looking to its business leaders to boost its conference and events sector by £400 million.

A new initiative, Think Scotland, Think Conference (TSTC), has been established to help engage more than 250 hand-picked business influencers, with the aim of growing business tourism by 21 per cent (£400 million) to £2.3 billion by 2020.

The selected business leaders will learn marketing tools and receive support to become potential advocates and drive more business into Scotland. Events will be held in Glasgow, Edinburgh, Dundee, Perth, Dumfries, Aviemore, Inverness, Stirling, Aberdeen and Fife in the next three months.

Judy Rae, head of corporate events at Glasgow Science Centre and industry group Business Tourism for Scotland chair, said business leaders were the perfect launching pad to drive business tourism into Scotland.

“With TSTC we are directly engaging with business leaders, simply asking them to consider putting Glasgow and Scotland forward as the next host location for their organisation’s next annual conference, team building or incentive event,” she said.

“Business events offer Scotland an unrivalled opportunity to showcase the country’s strengths in our key sectors. Many potential investors have their first ever experience of Scotland through attending an international business event hosted here. Equally, innovative and internationally ambitious Scottish companies use conferences to develop new business opportunities. TSTC opens a new dialogue and exciting opportunities for Scotland.”

Danny Cusick, sector director – Tourism, Food & Drink and Textiles at Scottish Enterprise, added: “We will work with our extensive networks in Scotland and overseas to spread the message that Scotland has the facilities, the drive and the capabilities to deliver world class business events. TSTC will help maximise our recent investments in some of our key conferencing assets such as the SSE Hydro and the Glasgow Science Centre supporting the tourism industry to deliver its ambitious growth targets.”

Pictured: Judy Rae will host the Think Scotland, Think Conference (TSTC) event in Glasgow