Scotland’s new INNOVATETHENATION campaign aims to attract more business events by focusing on the contribution they make to the country’s knowledge economy.

Led by Scottish experts, influencers and innovators in key industries, the campaign will feature a series of free evening talks in a bid to rally support for business events by demonstrating the positive legacy they create for innovation and research.

The VisitScotland programme, which also reflects the ethos of Scotland’s wider Year of Innovation, Architecture and Design for 2016, will highlight where ambassadors can help influence in bringing these events to Scotland.

In line with Scotland’s marine knowledge hub, the first talk, INNOVATEMARINE, will take place on 29 September at St. Andrew’s University, Fife. Speakers will include Dr Raeanne Miller from the Scottish Association for Marine Science in Oban and Professor Vincent Janik, director of the Scottish Oceans Institute at the University of St. Andrews.

This talk will be followed by INNOVATETECH on 6 October in Inverness.

Rory Archibald, business development manager for VisitScotland Business Events said: “Business events coming to Scotland are critical, not just for the significant contribution they make to the local and national economy, but also in promoting Scotland’s profile on the world stage.”

He added: “International events encourage collaboration between Scotland and worldwide partners, they help build the country’s infrastructure and provide huge potential for inward investment to our industries, our universities and our research institutes. We need our local experts and industry champions to work in collaboration with us to help us bring the world’s very best events to Scotland that will contribute to our future success and continued world renowned innovation legacy.”

Scotland has made notable advances in exploring the wider intellectual and social benefits of hosting conferences. Glasgow City Marketing Bureau’s  ‘Tomorrow’s bureau, today’ project, has focused on interviewing clients and analysing data to better understand the ‘non-economic’ benefits of a meeting. Business events are a significant pillar in the Scottish city’s economic strategy, feeding into its existing knowledge centres, including low carbon industries, education, medicine, life sciences, engineering, design and manufacture.

(via AMI)

Featured image: Glasgow has focused on the wider benefits of hosting business events